About Shopping in Alpe d'Huez
Alpe d'Huez can be a fun place to head out and hit the shops, the town boasts a diverse range of stores that are guaranteed to suit all lifestyles. From knick-knacks and souvenirs to regional food and produce to designer gear, you can pick up something to remember your trip to Alpe d'Huez.
Over the past 10 years or so a wide range of new shops have opened here in resort – with styles and budgets to suit everybody. These range from street-style fashion shops to high end boutiques, and the new shops perfectly complement the long established shops.
Within resort the shopping is pretty much divided into two main areas the Les Bergers Commercial Centre (at the bottom end of town) by the Marmottes lift station and the main street in town (Avenue Les Jeux) around the ice rink and swimming pool.
If it’s a ski related bargain that you’re after, keep your eyes open for sale signs. Many shops will have bargain rails and baskets and the closer to the lifts closing that we get (third week of April) then the more bargains are likely to be found.
Head over to our Sports Shops page to check out the various sports shops and their locations.
Luxury & Designer Shopping
If you fancy venturing more high-end, and if your wallet can handle it, then head to HenriSport, right in the middle of the centre. HenriSport stocks labels such as Spyder, Girbaud, Kjus, MDC, H Duvillard, Marmot, Sun Valley, Aigle, Hell is for Heroes, Timberland, Oakley, Toni Sailer and J Lindeberg. It’s all too easy to part with around €1,000 for a ski jacket in here, but it genuinely does stock cracking high-end fashionable slope and fashion/street wear – very Victoria Beckham. The Lindeberg range is from Swedish designer Johan Lindeberg who has recently branched out into high fashion ski wear, having long been associated with the trendiest of golf apparel. It's really cool gear.
In the main street, you will find Olivier Sports which stocks lines from Sportalam of Kitzbuhel, Deha, Riverwoods, Spirit of Ammundsen and the uber-trendy luxury sportswear brand Goldbergh. This a real high end women’s boutique. Next door to this is Noel Sports, which stocks lines from Aigle, Poivre Blanc, Colmarski, Kjus, Sportalam of Kitzbuhel and Bergans of Norway.
Every Saturday morning down in the lovely alpine town of Bourg d’Oisans is market day. Starting at around 09:00 and going on until around 14:00 a vast array of stalls and stands pop up in the main town square and a whole plethora of local produce is on sale.
Bourg d’Oisans is the town at the bottom of the hill from Alpe d'Huez and you have to go through it to get here, so it’s no hardship to pop along. It’s a bustling market with everything from rotisserie chickens to chainsaws!
It’s great if you are on your way up to resort on a Saturday and is well worth a stop off to stock up with local produce for your stay in Alpe d’Huez. Local cheeses, sausages, breads, jams and tartiflettes abound and you can even get curries and Asian dishes as well.
Local vegetable growers sell gloriously fresh produce and the smell of roasting chickens fills the air. Local ex-pat run Goodwin Brewery also have a stand and sell their range of hugely popular craft beers direct to the public.
Best Shopping Areas
Les Bergers Commercial Centre
This is a large purpose built fairly modern building with a large supermarket on the ground floor, a pharmacy, a couple of bars and cafes, a SATASKI lift pass office, several ski hire shops and a few clothes shops.
The Alpski shop has street fashion lines by the likes of Roxy Beach and Quiksilver, as well as fashionable slope wear. It's a fairly casual store with a good selection of jeans, T shirts and hoodies from these trendy labels. It also stocks a good line in Roxy Beach sports and gym wear.
Cyril Sports, opposite Alpski, has a wide range of North Face, Descente and Rossignol slope and casual wear. The whole of the upstairs is pretty much full of North Face clothing. It also sells Salomon and North Face footwear, which are both really nice and really practical for use here in resort as well.
Le Shop has lines from designers like Teddy Smith, Bench, Dockers and Dolomite. It has mainly street-style fashion and really nice clothes. The Dolomite range from Italy is really good and not too pricey and is also something a little different to what you might find back at home.
Main Street Area
Up at the very top end of the main street you will find a few shops within 50 metres of each other. West Docks offer fashion lines for men, women and kids with lines from Scotch & Scotch, School Roy, Fred Perry and Killiwatch. It's not too expensive and nice gear nonetheless.
Meanwhile on the main street itself there are number of shops with ranges to suit all tastes. Up at the far end, opposite the swimming pool, is Century which stocks more discerning ranges from Tommy Hilfiger, Eden Park, Lui Jo Jeans and La Fee Marabout. Just down from Century is D’Chic which has a very similar style with lines from Please Denim, Dishe and Kihbbi.
Opposite the ice rink is Excess which stocks the uber-fashionable Japanese label Superdry. It stocks loads of cool hoodies, T’s, jeans, jackets and rucksacks and a wide selection of the increasingly popular Superdry Snow range. It’s a blend of Superdry street style with a bit of North Face style technology, perfect for the mountain. Clin d’Oeil, next door to Excess, is a fairly middle of the road ladies boutique with nice clothes and accessories to buy.
Still opposite the ice rink and solely aimed a trendy children is New Kids which has lovely lines for youngsters from the likes of Chipie, Pepe Jens, Levis, Junior Gaultier, Barts, Catimini and Banana Moon. A real treasure trove for youngsters.
In the same bank of shops is Tout Ski Brille which is back to a street style fashion feel, with lines from Vila Clothes, NoName, BSB and Ugg Boots. Adjoining Tout Ski Brille is the resorts second Excess shop, stocking a great range of Superdry Sports and gym wear, which like the Superdry snow range, takes the street style fashion that is traditionally Superdry and mixes it with some wicking fabrics for a technical aspect. It's very cool gym wear and not something that is all over your local gym at home!
The Napapijri shop opposite the ice rink does exactly what it says on the tin, stocking Napapijri fleeces, jackets and jumpers. This is proper outdoor alpine gear. Next door to, and like Napapijri, Rip Curl stocks great clothing and slope wear, with a 'surf meets snow feel' perfect for resort. It also sells a good range of Oakley eyewear and Go-Pro, so it’s ideal if you need an accessory for your video camera when you are here in resort.
Tucked in the walkway of shops by the ice rink is B’Kalors which has street style fashion and accessories by the likes of Billabong, Deejo, French Terry Milleflori and the hugely fashionable puffa-jackets of JOTT (Just Over The Top).
Shop Opening Times
Opening hours vary to that in the UK. We've been living int the Alps for years yet we still get caught out and forget that many shops and all service providers (banks, post office etc) close down for long lunches! You will also find that banks are closed on Mondays although they are open for business on Saturday morning to compensate. Most of the shops open around 9-10am and then close from 12.30pm until 2–3pm for lunch, re-opening again until 7-7.30pm, which allows you to browse the shops of an evening or on your way to dinner.
Location: Alpe d'Huez Valley